Deirdre K. Breakenridge
304 Pages; Price Rs. 1,135.00
P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results. Whether you are a young PR professional just starting out, or an old timer just getting involved in the new media landscape, you will find Breakenridge’s book to be a must read.
The Routledge Companion to News and Journalism
Editor: Stuart Allan
Taylor & Francis
688 Pages; Price Rs. 3,130.00
The Routledge Companion to News and Journalism presents an authoritative, comprehensive assessment of diverse forms of news media reporting – past, present and future.
Including 60 chapters, written by an outstanding team of internationally respected authors, the Companion provides scholars and students with a reliable, historically informed guide to news media and journalism studies.
The Companion is organised to address a series of themes pertinent to the on-going theoretical and methodological development of news and journalism studies around the globe.
The Routledge Companion to News and Journalism provides an essential guide to key ideas, issues, concepts and debates, while also stressing the value of reinvigorating scholarship with a critical eye to developments in the professional realm.
Visual Journalism: A Guide For New Media Professionals
330 Pages; Price Rs. 995.00
Visual journalism is not a series of symbols with precise meanings but rather images that suggest complex meanings and, in the Egyptian tradition of the cartouche, contain words. The symbols do not simply represent but participate in the meaning and, in combination with evocative phrases, are designed to provoke creative thinking. Visual language is one tool described by author Daniel Pink in his book A Whole New Mind for the emerging “conceptual age” where people must tolerate ambiguity and communicate quickly, often before concepts are ready to be captured in traditional writing. Hope this book will help in exploring in depth of the latest acquired developments in visual Journalism.
The Author, Kishore Sharma, is a renowned Journalist. Most recently, he was deputy editor at an arts and entertainment magazine in Leeds.